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What is Google Ads?
Google Ads is an advertising tool for displaying ads in Google’s search results.
Google Ads allows you to advertise to potential customers who are searching for what you offer, and you only pay when someone clicks on your ad.
Running Google Ads also increases your brand awareness so even if users who see your ad don’t buy your product or service, they will be aware of your brand and increases the chances that they will visit your business in the future.
Be visible where your customers are looking.
Whether you’re new to Google Ads or you’re a current user, we’ll help you to increase your revenue and return. You’ll get relevant and structured advertising that receives as many clicks as possible which will lead to sales.
We are experts in tailoring Google Ads campaigns to be as effective as possible and to target your local
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This is a tool that we use to identify what people are searching for and determine whether it makes sense to add to your campaigns. We compare search volume to the competitive landscape and expected cost to decide whether or not it would be a profitable keyword for our clients.
There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access and who doesn’t.
Google Ads is an advertising platform used to show your ads across Google and other Google properties, while AdSense is used as a way to monetize a website. For example, you would join the AdSense program if you wanted to place other brands’ ads on your site and earn revenue based on who sees or clicks on those ads. You would use Google Ads if you wanted customers or clients to discover your website, and subsequently buy one of your products or services.
YouTube ads are managed directly through Google Ads. All you would need is a video to be uploaded to YouTube and we can help leverage that video in an advertising format, by showing on specific content, or by showing your video when people make searches directly within YouTube. YouTube is the 2nd most popular search engine, so leveraging an agency like OuterBox who truly understands search marketing is crucial to ensuring your video ads will perform well.
Yes, if you’re opening a brand new Google Ads account you can view Google’s current promotion. Google is often offering $100-$250 in credit.
Negative keywords are used to instruct our Google Ads to not show up in certain circumstances. If your site sold musical keyboards, we would want to add “computer keyboard” or “Dell keyboard” as a negative keyword to ensure we only show up when customers are looking for musical instruments.